Felice HD


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Felice Hodge Denison


Primo Noir, LLC Organics & Botanicals

Established in March 2018, Primo Noir, LLC is an independent healthy lifestyle initiative offering access to fresh heirloom & organic products and services.  Our Product List and Online Shopping experience features a wide variety of vegetables, herbs, fruits and flowers grown with environmentally safe practices, in addition for our signature chemical free hair and skin care line. The use of small scale tools, environmentally safe practices, good vibes and healthy efforts allow us to cultivate quality products and host beneficial services for residents & businesses in the Washington Metropolitan area. 

Being drawn to nature and her passion for the creative arts at an early age, Felice a native Washingtonian obtained her Bachelors in English & Telecommunications from the University of Maryland Eastern Shore in 1998 & certification as a Natural Hair Stylist from Prince George’s Community College in 1999.


Her love for the creative arts inspired her to self-publish three poetry collections, Masquerade & Daydreams, Freedomstyle and The Cultural Cure.


Intrigued by the use of plants for personal care and hygiene Felice developed a love for agriculture as a youth during summers spent with family who were subsistence farmers in Georgia.  She began educating herself on urban farming techniques when she returned home.

After years of growing and using organic and heirloom plants and using many of them in response to common health and beauty concerns. She further mastered and perfected the skill to restore hair and skin.  In March of 2018 Felice expanded her practices and founded Primo Noir Organics & Botanicals to offer farming initiatives and organic salon services

A mother of three, she is devoted to inspiring and facilitating opportunities to increase global awareness of the beneficial uses of nature in the beauty industry.